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Category Archives: Maestro Articles

Articles that have been published elsewhere, either in print or online.

A Few Web Design Myths

January 15, 2011 – 3:40 am

Like anything else in life, the art of creating websites enjoys some popular myths. Some ideas come from older ways of doing things, and are translated into the new technology. Other ides are born of the very common feeling that if we feel a certain way about something, chances are most other people do too. [...]

By Nathan Lyle | Also posted in Commentary | Comments Off

Technology Equals Change

December 20, 2010 – 3:36 am

Until electricity goes away, technology will continue to be a driving force in business. If you are afraid of change or otherwise unable to cope with the ever increasing pace of change in technology, you are almost guaranteed to be left behind. Rather than being doom and gloom, however, the very same technology changes can [...]

By Nathan Lyle | Also posted in Commentary, Tips for Businesses | Comments Off

Don’t Get Caught When Others Go Phishing

September 30, 2009 – 1:09 am

The email looks official… PayPal is telling you that you have to log in to unfreeze your account, or to update your information, so you click the link and enter your password on the website that comes up. In almost every case, you should not have done so. Almost more common than email viruses are [...]

By Nathan Lyle | Comments Off

Successful Business Email Practices

September 1, 2009 – 4:49 pm

(First published in the September 2009 issue of Upper Peninsula Business Today) Email is fast and convenient. However, this often results in less than professional use of email by business professionals. Just as your outfit or handshake make an impression on your clients and associates, your email also creates an impression of you and your [...]

By Nathan Lyle | Also posted in Tips for Businesses | Comments Off

Showing Up In Search Engines

May 5, 2009 – 9:09 pm

Search engines are one of the more commonly misunderstood tools vital to small business success. Once you’ve accepted that you actually do need a website, and have gotten past the “if you build it they will come” stage, you may find yourself wondering why your website doesn’t show up in the first page of results [...]

By Nathan Lyle | Comments Off